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Travel the world. Seek the wisdom of various cultures. Question the boring. These inspirational messages gave birth to the creation of the Journey Food and Beverage Company. |
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Far from the hustle and bustle of the big city, in a smallish and cleanish country town, there is a little covered bridge that no longer forges water. This bridge now houses the offices of a creative new age company devoted to finding the right spark of flavor to tickle your taste buds and warm your soul. Journey Foods has sprung up like the perennial spring flowers of Vermont to bask in the glow of success.
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Headquartered in Putney, VT, the Journey team has pooled their experience to offer a truly different approach to natural flavor -- making the things people enjoy more healthful and more uniquely flavorful.
You can see the Journey spirit right on the packaging -- each bottle and can is boldly illustrated with mythical characters or outrageous and comical images from the beverage’s cultural region, like a mystical elk dancing in the Alaskan birch forest, or a beaver in a baseball cap grinning from a can of Vermont Maple Ale.
"But if you think it’s just a soda with a crazy picture of a dragon on it, then you just don’t get it," jokes Mark. "Our packaging tells the story of Journey. It’s a rhythm that reflects whats inside the package, and it says that we have a lot of fun. But it also shows that Journey has an inspired, energetic, and global commitment to evolving our product as we head towards the new century."
"With rapid advances in technology heralded by the approach of the next millennium, people are searching for ways to improve the quality of their lives," explains Mark. "Many industries, like communications and biochemistry, have improved peoples' lives tenfold by not only creating new products, but also by adding value to existing products. The "Journeyized" mission is a commitment to the evolving process of moving forward taste innovations."
